Can Mass Fundraising Harm Your Core Business? A Field Experiment on How Fundraising Affects Ticket Sales
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منابع مشابه
Matched Fundraising: Evidence from a Natural Field Experiment
Matched Fundraising: Evidence from a Natural Field Experiment We present evidence from a natural field experiment designed to shed light on the efficacy of fundraising schemes in which donations are matched by a lead donor. In conjunction with the Bavarian State Opera House, we mailed 14,000 regular opera attendees a letter describing a charitable fundraising project organized by the opera hous...
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We present evidence from a natural field experiment designed to shed light on the efficacy of alternative fundraising schemes. In conjunction with the Bavarian State Opera House, we mailed 25,000 regular opera attendees a letter describing a charitable fundrais-ing project organized by the opera house. Recipients were randomly assigned to one of six treatments designed to explore behavioral res...
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Can fundraising solicitations have an effect on other types of giving, like volunteering? We report results from a field experiment in which a non-profit firm asked their current volunteers to donate money, in a randomly-staggered roll-out. We observe volunteers’ entire portfolio of giving to the firm both donations, and volunteer hours before and after the call. Overall, there was some decline...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2019
ISSN: 1556-5068
DOI: 10.2139/ssrn.3436067